Why corporate gifting is important 

Want to generate more leads? Gain referrals? Build client and staff loyalty or raise your brand awareness? According to Red Balloon “there’s nothing better than customer service wrapped in generosity”. “Great businesses set themselves apart through their customer experience”. Therefore you should aim to make every client of yours feel like they’re your only client.

There are many reasons why gift giving should be part of your company’s corporate culture. Successful relationships between you and your client or staff can be developed by giving them something authentic and meaningful. 

Deepen relationships and gain referrals

The effort you put into your relationship with a client will say a lot about you and your company. Corporate gifting will nurture a long-term relationship and encourage the client to seek your services again and refer you to others. Katie Jansen a contributor to Inc.com says “The simple act of showing appreciation started a flywheel effect that got us more and more referrals”.

Gift giving shows you go the extra mile to look after your clients. Differentiate yourself from the competition and become the preferred and memorable partner to deal with. 

Don’t limit your gift giving to the festive season

Majority of corporate gifts are given between November and January (over Christmas period). According to Forbes contributor Ian Altman "If you take the time to appreciate your clients when they least expect it, you’ll stand out". Why? By delivering gifts to your clients throughout the year you will give them a reason to contact you and it keeps you and your company front of mind all year – it is an easy way to reconnect!

There is no marketing tool out there that will grab their attention more than a custom gift will. If you require further information or assistance with your corporate gifting, please feel free to contact us at sales@promostuff4you.com

*source executiveassistant.com