The summer is coming to an end and pretty soon the kids will be back to school and the adults will be back to work full time. It’s time to get out of vacation mode and start ramping up your business efforts!
There are so many methods these days to attract and retain clients – email, social media - but remember to think promo first!
First, think about the products people use on a daily basis – pens, calendars, mouse pads, sticky notes, water bottles, lip balms – you get the idea.
Next, think about using the imprint area to its full potential. You don’t always have to use your logo. Think about a marketing message, slogan or statement. Use the imprint area for a QR code, or a picture. One thing often missing from promo products is a call to action. We have an incredible opportunity to use this space to give people a directive. Incentivize them to engage with your brand. Encourage them to visit a website or connect and/or engage with social your social media accounts. Nine times out of ten, if you ask people to do something and give them a good enough reason to do it, they will. Whatever product you choose, use the imprint area to make that product really work overtime. It will be more effective, make a bigger impact, show a lower cost per impression, and turn a bigger ROI.
Be prepared for your next tradeshow. There is no doubt that the most popular booths are the ones that are giving away swag! An emerging promotional product trend for 2018 is that prospects are expecting higher-quality giveaways. Handing out cost-effective promos at trade shows is essential for generating a high volume of brand exposure. But today, your promo items need to have a higher perceived value to attract quality leads to your trade show booth. Brand awareness is important, but leaving the trade show with a full list of highly qualified business leads is even better.
So take it up a notch and think about displaying some unique/top trending items at your next trade show. Need some inspiration? Here are 7 top trending product selections for 2018!
1. Pop Sockets
2. Smart Wallet for Mobile Devices
3. Petite Loop Cell Phone Accessory
4. Webcam Cover
5. Microfiber Cloth
6. Luminous USB Car Charger Key Strap
7. Neoprene Koozie
For more information please contact one of our Promotional Product Specialists at www.promostuff4you.com!
