1. Plenty of places to display your product. Social media drives SEO
As you add promotional products to your gift arsenal, you should tell the world about it. You don't have to do it in a snobby way, either. It can be as simple as telling people you have goodies waiting for them or reminding them to ask about a free gift when they're at your place of work or when they are in contact with an associate. Talking about your free gifts is yet another chance to include some important keywords about your business and drive people to your website.
2. Good SEO means your product is tagged properly and is another way that people will find you on google
Besides posting some of your promotional merchandise and descriptions on your page, the alt tags for your photos and metadata for the pages is another chance to accrue some web traffic. If a company like Home Depot is giving away free paint brushes or even rulers, the photos that they post should include description tags to reflect such. Because when people search on google, they want to find free things. What better way to get people flying into your store than to offer them free promotional merchandise?!
3. Fuels user-generated content
People love free stuff. And when they get free stuff they love to brag about it. As a business, user-generated marketing content can be a massive boost to your digital marketing footprint because it comes from somewhere besides your site and social media backed with positive (hopefully) advocacy. Just like social media influencer marketing, if you want someone to get on social media and say nice things about your company, why not give them something for free? Even a notepad or pen goes a long way when someone says they would not have been able to write down that important phone number if it weren't for the generous people at your business who gave them that pen and pad.
4. Awesome way to acquire back links
Back links are an essential building block for a healthy web presence. The stronger the web presence of the company providing the backlink, the more it boosts the domain authority for the company whose link was shared. For example, being a company that sells a product to another company that uses computers and giving them any computer accessories at all is an awesome idea. Promotional merchandise for computers includes; mouse pads, flash-drives, webcam covers, laptop cases and more. So where would the backlink come in? Well, just like you're reading this blog now, other companies use blogging to increase their rankings for keywords on Google. Chances are that if you've been playing a nice, a company looking to work on their SEO will mention their awesome partner who gives them cool promotional swag.